Jan 27, 2012

Launched! (2012) poster

Have you ever wondered about the things that lurk underneath that cosy bed or inside that slightly-empty closet of yours? Well.... imagine that, but on an alien planet were mysterious and not-so-cuddly creatures are the norm- that is what this unsuspecting Space Adventure is currently going through. Will he notice in time or simply be devoured by the space-bear? The suspense........ is minimal at best. 
Or is it?!
Launched! (2012) poster. Final image.
Like the other poster I wanted to display a narrative, rather than just a patent, straight up and cheesy promotion for Mountainman. I really don't feel comfortable with just advertising Mountainman. I want the poster to be visually engaging and have the viewer be intrigued enough with the artwork that they would (themselves) go to the website and view the products. I really don't like being sold too, and I don't want the viewers to feel the same; where already bombarded with advertising as it is.
Was originally going to have the Space Adventurer looking for
a fallen comrade.  
This page also displays a layout for a similar idea, but instead of the torch- the Space Adventurer was going to hold a ray-gun. This was changed as the previous poster already included a character holding a weapon. I didn't want the Space Adventurers to look or being characterised as violent, as they (in my fantasy world) are a mixture of Charles Darwin (scientific exploration), Giacomo Casanova (building 'relations' with the locals), Marco Polo (discovering trade links), and Lewis and Clarke (exploration of the natural landscape)- I guess in the same manner as Captain Cook's voyages in the HMS Endeavour. They explore rather than blasting ones lasers upon the inhabitants. If they could be personified though; they would be a mash-up between,
The series would also be developed by Genndy Tartakovsky, but I go off topic.........
As you can see the images on the right- this
was the first incarnation of the idea.
The show would either be shown on Cartoon Network or during the Adult Swim block and have a similar visual style to Sym-Bionic Titan. The main protagonist will be Scottish and accompanied by a Scandinavian mechanic. Sorry. Again I drift off topic.... The series.... I mean the picture above shows the template of the image (bottom right) that was used for the line art. As you can see I was going to add a background, but then I remembered the image was set in pitch black- so that was quickly scrapped. Really like the purposed visual contrast between the illuminated areas of the torch and the background. This was one of the main reasons for the further development of this poster concept. 
This image contains the early development of the
Space Adventurer. This was used to guide the
line art in Illustrator.
One of the hardest parts of the image though was the possible hand placement of the Space Adventurer and the facial expression of the creature. Always wanted the Space Adventurer to hold a piece of fur, but had problems settling over how close it should be to the character's face. Any higher I had to compensate for the helmet and it would have also cut off majority of the face. The facial expressions were important for both characters, but more so for the creature. I wanted a hint of playfulness (like Sally from Monster's Inc), but not too much as the creature would look as if it would be going for a hug rather then a good feed. Colouring was fairly simple as I didn't have to worry about the background this time. The illumination of the torch was fairly touchy, but chose a flat light instead of placing shadows and gradients all over the place. This would have made the poster way to complicated for its own good.
Launched! (2012) poster. Line art.
Anyway, this poster was really awesome to make. It was a bit touch and go in some areas, but love how the characters have turned out, especially the creature. Certainly a big step up from the previous piece.

Thank you for reading.

The next article will be about the development of the The Robots Workers Union tee, one of the four shirts available in store.

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